Understanding Smart Packaging And why it will shape the industry’s future

 Everything is getting smart these days: watches, cars, homes, entertainment, construction; the list goes on, but is packaging getting smart as well? The focus on “smart” packaging is increasing because of the many ways it has already begun changing the product packing industry and packaging as a whole.

What is Smart Packaging?

Smart packaging essentially refers to the use of new and exciting technologies in the packaging industry that will improve both consumer and business utility, making it much more simpler to access and track all relevant information pertinent to products and companies. Consumers can gain more insight into what they are buying through more information, better product tracking, and transparent sharing: this is a great way to learn more about the companies making the products they are purchasing and using. For producers, smart packaging can be a gateway to learning more about consumers and markets that businesses are selling to, along with additional information that provides a more tailored, unique, and accessible experience for consumer to engage with, our company provide Best Flexible Packagi
ng Products in India

Major e-commerce platforms and companies have already begun investing in smart, sustainable and tech integrated packaging opportunities; the smart packaging market is forecast to expand up to $59 billion by the end of 2026 alone. You can take a look at this brief overview of what smart packaging involves, including its applications and benefits.


Major e-commerce platforms and companies have already begun investing in smart, sustainable and tech integrated packaging opportunities; the smart packaging market is forecast to expand up to $59 billion by the end of 2026 alone. You can take a look at this brief overview of what smart packaging involves, including its applications and benefits.

Types of Smart Packaging

Smart packaging can be primarily divided into two categories:

Active Packaging

In active packaging, the package affects and better preserves what’s inside and the goal is to ultimately increase a product’s shelf life. The packaging is in direct contact with the product and releases compounds (yes! this is real) that enhance the medium and protect the components from environmental factors. The most popular applications of this include ethylene and oxygen absorbers, light filtering materials, moisture-control, antimicrobial coating, to name a few. A great example of this is the addition of oxygen absorbers to caps in plastic beer bottles which increases the beer’s shelf life from three months to six.

Intelligent Packaging

Intelligent packaging is meant to communicate with the world outside rather than just the packaging itself. This aims to add diagnostics and clearly explain how the contents of a package function, it can also be a great marketing tool for better customer engagement. Intelligent packaging uses sensors and indicators that can monitor a product’s condition and provide information about its status. The focus is on temperature, tightness, freshness, storage, and so on. For example, food packed in intelligent packaging can change colour to indicate leaks or contamination. This can be a major boost for farmers and suppliers as food products will be better preserved and also for consumers who will get to know exactly how safe and consumable their food is.

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