Importance of Right Packaging for FMCG Products
People judge products based on their external appearance. And can be clearly seen on the shelves of retail stores. In the case of buying behaviours of consumers for FMCG products. The desire to purchase highly depends on the product's packaging. Globalparachem is a best Packaging company in India. Purpose of Packaging Marketing goes beyond the appearance of your brand. Packaging has many essential applications for any brand along with marketing: Security: This is the main reason for packaging. It protects the product from the damage caused by sun dust, temperatures, and contaminants. It also protects against the loss of nutritional value, such as the denaturing of proteins, the fat oxidation, etc. The packaging preserves the hygroscopic quality of the food item. Information: One of the essential functions is to convey information about products, which will aid consumers in making decision efficiently. A good example of such important information is the labeling of food. The t